Project Title: SNAGG Software - Turn Relationships into Data

Business Needs

What business needs are driving this project?

ND4 has built software that turns real-world relationships into data and needs a Web site for this new product.

If this is successful, what will be the impact on business?

Inform people about the product, sign up for a demo, put prospects directly into our sales pipeline.

What is the revenue model for this product?

• SaaS monthly subscription, possibly an upfront, one-time setup fee.
• Possibly consulting fees, but they are going to be very expensive.
• Possibly public speaking sign-up.

Users

Who are the target users?

• C-suite executives, probably CMOs, COO, Data Scientists, at mid-sized and large firms.
• Marketing consulting firms as channel sales partners.
• Investors looking for information on the product as a possible investment.

Why do they use the product?

By gathering useful and actionable data from their social networks, clients can use the information to generate leads, gather market intelligence and more.

What are their primary motivators, passions, and goals?

• Organic growth.
• Data-driven business intelligence.
• Actionable lead generation.

Goals

What are the project goals?

Allow customers to use our website as a lead funnel.

Tasks and scenarios

What are the primary tasks and scenarios that the design should support?

• Build a clean, user-friendly website that clearly explains our value proposition, introduces prospects to our team.
• Make it easy for prospects to get in touch with us in any way they feel comfortable.
• Sign up for a product demonstration.
• View white paper.
• View video.
• Read blog.
• Grow our mailing list.
• Connect on social media.

Success Measures

How does the client measure success?

We make money when clients sign up for our SaaS product.

Which levers influence whether the product is profitable (successful) or not?

Number of people signing up and the number of clients we retain.

How does the stakeholder define which user behaviors translate to profit? What key performance indicators are tracked?

Purchasing our software makes us profitable

Are there any other numbers/factors that stakeholders track to determine if the product is performing well or poorly?

Whether people continue to use our software or cancel their subscription.

Competitor

Identify a single competitor.

To be honest we don't really have competition. There is no company out there like this. The closest we have found is https://www.insideview.com/

What are its strengths?

• Well-designed software.
• Quality BI.

What are its weakness?

• Does not use social networks to gather data.
• Does not have proprietary algorithms.

Risks

Are there any significant red flags that you see up front?

• Once word gets out about our software I imagine there will be a large influx of well-financed competitors.
• Unable to secure sufficient investor financing.